This was the keystone campaign ad promoting the eco-friendly Revolution yoga mat. In this series I began injecting humor, playfully mixing archival footage with a bag of sonic and visual tricks to spice up the story. Stylized Beatles cover fragment by MiLo.
Seasonal social media content promoting the 3rd edition of the Penchant for Practice yoga poster. Here, I am using four of the tiles from the print poster as a virtual stage for the video clips and the animoji talking head.
Campaign ad for the children’s clothing brand, Hanna Anderson. I have always wanted to write jingles: music by MiLo.
Social media ad promoting the legacy YogaHour iPhone app. Music by Namoli Brennet.
Social media ad promoting the legacy Yoga Resource book.
Campaign follow spot: the construction.
The prAna team wanted to make a series of shorter spots to highlight single, key aspects of their new yoga mat. Musically, I kept the nod to the Beatles' Revolution song going by whistling.
Campaign follow spot: the smell.
Campaign follow spot: the joy!
Campaign follow spot: the size.